ريم عبد
04-28-2021, 12:28 PM
VIRTUAL SPACES OFFER A FUN (AND SAFE) WAY FOR BRANDS TO ENGAGE
"While the trend toward online engagement was well underway long before the pandemic, social distancing has forced many companies to look at how they could further improve customer engagement in an era when physical trade shows and retail showrooms were off-limits or cancelled altogether. As a result, the move toward a more virtual world has accelerated for many companies, with its share of successes as well as disappointments.
One success story is LG’s experience in leveraging a virtual destination beloved by millions of MZ Gen and other gamers around the world – Animal Crossing: New Horizons. Released in 2020, Animal Crossing: New Horizons, or ACNH for short, quickly became one of the most popular games on the Nintendo Switch platform, breaking the console game record for the most digital unit sales in a single month with five million purchases at launch, and to date has sold more than 31 million copies worldwide.*
On LIT ISLAND, tourists will find a gaming zone, music studio, gym, soccer field, baseball field and a basketball court all featuring LG OLED TVs. The island offers other entertaining diversions as well, such as hidden pathways that can be explored with a variety of tools to be obtained to earn a special prize. Players can also head over to the Instagram account of LG’s virtual influencer, Reah Keem, to check out her fun-filled visit to the island.
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https://www.lg.com/levant_en
"While the trend toward online engagement was well underway long before the pandemic, social distancing has forced many companies to look at how they could further improve customer engagement in an era when physical trade shows and retail showrooms were off-limits or cancelled altogether. As a result, the move toward a more virtual world has accelerated for many companies, with its share of successes as well as disappointments.
One success story is LG’s experience in leveraging a virtual destination beloved by millions of MZ Gen and other gamers around the world – Animal Crossing: New Horizons. Released in 2020, Animal Crossing: New Horizons, or ACNH for short, quickly became one of the most popular games on the Nintendo Switch platform, breaking the console game record for the most digital unit sales in a single month with five million purchases at launch, and to date has sold more than 31 million copies worldwide.*
On LIT ISLAND, tourists will find a gaming zone, music studio, gym, soccer field, baseball field and a basketball court all featuring LG OLED TVs. The island offers other entertaining diversions as well, such as hidden pathways that can be explored with a variety of tools to be obtained to earn a special prize. Players can also head over to the Instagram account of LG’s virtual influencer, Reah Keem, to check out her fun-filled visit to the island.
"
https://www.lg.com/levant_en